Our History
Seeto Kui (Holdings) Limited is a leading wholesaler and distributor in Papua New Guinea, with the head office in Lae and branch offices in Port Moresby.

The Seeto Kui business has been developed extensively including the establishment of further wholesale and distribution outlets in Lae, dealing in trade store goods, general merchandise and supermarket lines.

Additional branches were subsequently established in Port Moresby , Mount Hagen and Goroka. The Mt Hagen and Goroka outlets have since been sold, but business in the Highlands has in fact grown through trading with clients based in those areas, serviced by travelling representatives, who also travel extensively throughout the country to service customers.

The Seeto Kui organisation have been involved in Mainland Pumbling Supplies (N.G.) Limited, based in Lae, since its inception in 1972, in both managerial and minor equity capacities. The majority shares in the company were purchased by the Seeto Kui organisation during 1989 and a branch has since opened in Port Moresby .

Ardrossan Investments Pty Ltd, trading under the name Bowmans - Lae, was purchased in 1991 and this hardware and construction business has further grown with diversification and the development of the stationery and office supplies division.

The business that was started by Mr. Kui with 100 pounds nearly 70 years ago is now a substantial multi-million Kina venture with nearly 1000 employees employed in their various businesses throughout Papua New Guinea .

The Seeto Kui organisation holds an extensive portfolio of local and overseas agencies, including many internationally-recognised brands and this component of this business continues to grow.

With major operations in Lae and Port Moresby, Seeto Kui Holdings (PNG) Ltd are now distributors for many leading companies such as King Brands, Kraft, Proctor & Gamble (Pringles, Pantene), Gillette, Heinz, UIC (Gipo), Capilano-Honey and Dunlop-Footwear. They have also diversified out of consumer goods with a strong unit concentrating on sundries, stationery, IT Accessoricies & Consumerables and hardware and plumbing supplies.

The development of training facilities within the organisation has been highly successful with a large number of in-house training programmes on offer. This is considered an important investment in not only the development of the workforce, but also in the long term success of the business.

The Seeto Kui family has traditionally preferred to reinvest in growing the business and creating employment within Papua New Guinea , rather than transfer the profits off shore. The establishment of the Food Mart supermarket in Lae is a recent example of this policy and represents a huge investment in the local community. The Seeto Kui group of companies underwent a company amalgamation in early 2005 and the organisation now trades as Seeto Kui (Holdings) Limited.

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